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Creative e-Newsletters

	knowledge and awareness of this thing called the internet. Instead of grass growing under your feet because of moving too slowly to embrace technology, your business could take steps forward by creating an e-Newsletter. Why? Because growing the list of subscribers to your newsletter will surely grow your business.
	An e-Newsletter can be an effective way of using email to drive customers to your website. (You can also invite visitors on your website to become subscribers). The first look is crucial, so we recommend newsletters that mirror websites. This tactic helps readers to recognize it and make that connection to your brand. But recognition isn’t enough. Many people get 50 or more emails a day. You must dangle enough of an attention-getting hook to motivate someone to open your newsletter. It’s called “A call to action.”
The Content Development Kings believe that “Givers Get.” So, we hope your e-Newsletters will give free helpful content to readers (just as we’re doing here). Still, they should have a balance of information about your business, its products and services, and of course, a highly focused special offer with slam dunk directions for follow through. Sharing is Caring Making your e-Newsletter easy to share is something you should care about a great deal. For example, having a link to view your full email newsletter online could expand your audience. Using social media links would allow subscribers to include your newsletter in their Facebook and Twitter accounts, AND make it easy for them to share it with all those in their networks! Another handy tool would be to offer forward-to-a-friend-links that allow for a personal message. You open emails that your friends recommend, right? e-Newsletters should have a navigation bar that serves as a portal to take readers to your website. Yet, this practice is more than a vehicle for driving traffic and sales. You can learn a great deal about your customers with a newsletter. You’ve now got fertile ground for valuable research and testing on what works and doesn’t work. What special offers sell? What articles are most read? What graphics aren’t appealing? Where you place certain features on your newsletter will affect the CTRs (click through rates) of people clicking on your ads and calls to action. Don’t be fooled by the name. An e-Newsletter need not be as thick as an encyclopedia. But, it should be visually appealing. Developing content for an html email marketing template will enable us to present a user-friendly approach with a table of contents, no-brainer subject and article sections, audio, video, and image links. You can also personalize it and make it highly targeted including recommendations for subscribers you know. The good news is an e-Newsletter can be a flexible and versatile tool that truly supports your website. If writing an e-Newsletter sounds like the right stuff for your business, drop us a line right now through our easy online form. We’ll give you a no-cost, no-obligation Content Development Kings consultation. It’s a $500 value. FREE.

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