Before we jump up and down shouting it on your keyboard, we’re just gonna say it. The Content Development Kings believe all good websites must have video. Otherwise, it’s a big mistake today, and one that will grow into an even bigger mistake with each and every tomorrow.
It doesn’t matter that “Nobody else has told me we need videos on our website.” Today, people are listening to iPods not Kasey Kasem’s Top 40 on the radio. They’re communicating by text, not searching for change and a payphone. And they’ve shifted from spending nights in front of the TV with Regis seeing “Who Wants to be a Millionaire?” Now, people are watching videos on their computer, and many times their money is on the desk right next to them.
Video is in. Video is current. Newspapers are yesterday’s news. A website without video can read like a newspaper. You don’t want your website to have the same perceived value of something that’s left laying in the driveway for you to run over, do you?
NOTE: Video online isn’t “going the extra mile.” It’s an essential part of the new journey. Even job searchers today are advised to have a video resume. What does it say about your business or your website if you’re not seen using a wildly popular, user-friendly technology such as video?
A website is a sales vehicle for your business. Content is the engine. Video is the fuel. Video takes your business to places where customers go, and also drives online traffic to your website. Once visitors are on your website, video helps to converts them into leads, and from leads into customers. Here are the primary uses of video on websites:
- Promotional Videos
- Demonstration Videos
- Information Videos
- Entertainment Videos
- News Videos
If you still can’t picture video being vital to your website, tune in to these statistics from the 2009 Pew Internet & American Life Project. The research shows online video is va-va-vooming in popularity!
- More than 4 out of 5 people say they are more inclined to purchase something from a video enabled website.
- About 62 percent of adults who use the Internet have watched video online, up from 33 percent in December 2006.
- About 59 percent of women watch online video, up from 46 percent in 2008, while about 65 percent of men watch web video, up from 57 percent last year.
- Online video watching outranks social networking use (46 percent), podcast downloading (19 percent), and Twitter usage (11 percent).
Oh yeah, and 2 out of 3 competitors of yours say they’ve got video in their current online marketing budget.
The Content Development Kings produce videos designed to attract the attention and interest of people and lead them to a call for action. We invite you to watch a few examples of effective videos we’ve done:
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There is tremendous value in video with the Content Development Kings. Fill out the online form and get your no-cost, no-obligation Content Development Kings video consultation. It’s a $500 value. FREE.
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