The most effective marketing campaigns have a live list of sales prospects.  Hence, the term, “Direct Marketing.”  A direct marketing campaign is only as good as its list.  The more accurate, current, and targeted the list, the higher probability of sales success it has. 

In our homes we get phone calls from telemarketers and daily offers in the mail.  On the internet, a squeeze page is a much less annoying approach that often works.  Unlike most websites, a squeeze page is a single page with no navigation bar or hyperlinks to click elsewhere.  The choice for every visitor at a squeeze page is to leave their personal information to get something they want, or leave the site with nothing.  Like squeezing toothpaste from a tube, the purpose is to get information out of the person for follow-up marketing offers or to develop a relationship between a business and customer.   

Since spam spewed into our inboxes, many are more selective about supplying their email address and telephone number.  Meantime, online marketing has improved and gotten savvier.  Squeeze pages actually offer value and a degree of safety.  Otherwise, they wouldn’t work.  If a person chooses to provide information, they know exactly why they’re doing it, what they will be receiving, and under what business privacy standards.  Every day, millions post tweets on Twitter and facts on Facebook that aren’t nearly as safe as squeeze pages. 

The Content Development Kings know squeeze pages improve conversion rates of online visitors into sales prospects and customers.  The best-looking, best-acting squeeze pages use video to capture attention and deliver the key message.  There must be enough quality content to be search engine-friendly, but not too much to distract the visitor from signing up for the special offer with value.  We also have highly effective tools for impressive immediate follow-up.